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ALICE MASSONE - CONC3PT.ST0RE #1   

HOLOGRAM IS A WORK OF DIGITAL MANIPULATION THAT SEEKS TO CREATE A SYNERGY OF MEANINGS.

IN FACT, IT PRESENTS THREE OBJECTS SYMBOLIZING THE THREE SPACES OF WHICH CLAN UPSTAIRS IS MADE: THE COCKTAIL BAR (REPRESENTED BY THE GLASS), THE DEHOR (REPRESENTED BY THE VASE), THE STORE (REPRESENTED BY ONE OF THE PIECES SIGNED BY CLAN UPSTAIRS).THE INTENT IS TO PHYSICALLY BRING THE IMAGE OF THE CONCEPT STORE IN A DIMENSION BETWEEN VIRTUAL AND IMMATERIAL, TO MAKE A VISUAL EXPERIENCE CONTEMPORARY AND KEEP UP WITH THE DIALOGUE OF THE FUTURE.

ANTONIO MANTOVANI - CONC3PT.ST0RE #2  

A CREATIVE SPACE COLLECTS SHAPES AND LIGHTS EVEN BEFORE ITS GARMENTS.FROM CLAN UPSTAIRS I FIRST SAW THE DETAILS AND ATTENTION TO DETAIL, WHICH ACT AS A GUIDE THROUGH THE ROOMS.I STOPPED TO LOOK AT THE TEXTURES OF THE WALLS AND THE REFLECTIONS. LIGHTS MADE THEIR WAY, TO SHOOT I LOOKED FOR THEIR SHAPES.

CATERINA ROMEI - CONC3PT.ST0RE #3  

I CHOSE TO APPLY A FRAGMENTATION OF LIGHT IN THE SHOOTING PHASE TO ENHANCE THE CONCEPT OF THE CLAN STORE THAT FROM MY POINT OF VIEW IS BASED ON DESIGNERS OF EXCELLENT FASHION TASTE AND MINIMAL RETRO.I WAS SO FASCINATED BY THIS EMBLEM THAT I FELT LIKE APPLYING THIS PARTICULAR TECHNIQUE OF SHOOTING THAT BELONGS TO ME AND SUPPORTS ME IN MY CREATIVITY.

FRANCESCO ROMANO - CONC3PT.ST0RE #4

I WANTED TO INTERPRET CLAN UPSTAIRS AS A REALITY ALWAYS IN MOTION AND EQUIPPED WITH MANY COLORS, ALWAYS IN VARIATION.THE CONCEPT OF DYNAMISM IS CLEARLY EXPRESSED BY THE SELECTED SHOT, OFFERING THE VIEWER OF THE WORK A FEELING OF CONTINUOUS CHANGE TRANSMITTED BY A STATIC OBJECT, PHOTOGRAPHY.

MYRIAM TISBO - CONC3PT.ST0RE #5  

AT FIRST GLANCE THE STORE SEEMED TO ME A SMALL NEST IN THE HEART OF BRERA OUT OF TIME, WITH A PLEASANT DESIGN WHERE TO RELAX AND EXPLORE COLLECTIONS OF INNOVATIVE DESIGNERS OF THE MOMENT.MY SHOT WANTS TO REPRESENT "THAT MOMENT" IN WHICH THE HUMAN EYE EVEN IF DISTRACTED BY THE MANY ELEMENTS THAT SURROUND IT CAPTURES A DRESS, A PLEASANT OBJECT.HE FALLS IN LOVE A LITTLE BIT AND DECIDES THAT "YES, IT’S MINE. I WANT TO BUY IT".