BASE
Clan Upstairs evolves and expands itself with a new place at via Pontaccio 19, back to its roots, the first location, closed to the main store, at street number 15.
Clan Upstairs BASE is a new hub on the ground floor of an Italian historical dimora for retail, special projects and unique co-labs, for both customers and brands on the Milanese scenario.
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200 SQUARE-METERS STORE SPACE
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NR. 3 FRONT WINDOWS
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NR. 1 ENTRANCE WINDOW
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HISTORICAL ARCHWAYS
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HIGH WHITE BRICK CEILINGS
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RAW AND INDUSTRIAL MATERIALS
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LOW ENVIRONMENTAL IMPACT SPACE
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SHOOTING AREA
NEW COLLECTIVE FORMAT
Synergy and collaboration. A new place that will host strong fashion and lifestyle players for realising a new idea of a concept store.
Local and global. A format capable of beign replicated around the world under the creative support of Clan Upstairs including events and exclusive experiences.
TAILOR-MADE PLACE
Clan Upstairs BASE is meant to create a modern and new vision of working, by allocating its space to selected brands.
Thanks to dynamic corners and an ever-changing setting, brands will have the possibility to better represent their DNA by expressing their values and the history behind them, through the creative support of Clan Upstairs.
The space is designed to give a 360° brand experience and a strong visibility (especially in occasion of Fashion and Design Weeks), also featuring an event schedule dedicated to the single brand.
