THE MATCH MOACONCEPT vs CLANUPSTAIRS

MOACONCEPT, an Italian footwear brand defined by urban, contemporary lines and a strong connection to the worlds of art and creativity, lands at CLAN.

During Milan Fashion Week, Clan hosted the launch of MOACONCEPT’s new collection with a special presentation built around the concept of “The Match.”

A large chessboard set the scene, symbolically representing the encounter between two identities, MOA and CLAN, brought together by a shared pursuit of new forms of expression, creativity and an essential, contemporary aesthetic.

A true creative match where fashion, design, music and performance came together, creating an experience designed to engage the Clan Community and introduce the new collection through different creative languages.

Setting the rhythm for the evening was the sound of Bennicus, accompanied by the low-alcohol bubbles of LOAL and Fever-Tree mixers, paired with a distinctive MUMA gin from Puglia, Southern Italy.

Completing the experience was a live performance by Guerilla Laboratory, who created custom T-shirts throughout the evening, turning each piece into something unique and inviting guests to become an active part of the project.

The Match became more than a collection presentation: it was an encounter between identities, people and different creative worlds.

A new chapter in the CLANUPSTAIRS narrative, where product becomes the starting point for creating connections, experiences and unexpected crossovers.